This resolution supports a California bill that aims to prevent retailers from using surveillance pricing, which involves tracking customer behavior to set prices. It is currently awaiting action from a committee.
Resolution supporting California State Assembly Bill No. 2564, authored by Assembly Member Chris Ward, and co-authored by Assembly Member Ash Kalra, which would add Sections 7200 and 7201 to Division 4 of the California Civil Code, prohibiting retailers from engaging in surveillance pricing.
How it got here
The legislation originated from concerns about discriminatory pricing practices by retailers using consumer data, leading to the introduction of California State Assembly Bill No. 2564.
Assembly Bill No. 2564 was introduced to prohibit retailers from engaging in surveillance pricing, which involves setting customized prices based on consumer data.
The Assembly amended AB 2564 to refine its provisions regarding surveillance pricing.
Further amendments were made to AB 2564 to enhance consumer protections.
AB 2564 was amended in the Senate, continuing its legislative journey.
Supervisor Fielder introduced a resolution to support AB 2564, highlighting the need to protect consumers from surveillance pricing.
The resolution supporting AB 2564 is scheduled for adoption without committee reference at the next Board meeting.
Reconstructed from attached documents & the official record